We come across a new social media trend almost every single day now. While keeping up with it might seem challenging, it opens a lot more opportunities for business owners and digital marketers. With a growing customer base on social media, here are the top 5 digital marketing trends that you would not want to miss out on!!
1. Video Marketing
Videos are the most effective way to enable brands and regular people to reach thousands of users all over the world daily. They can massively go viral allowing the creators to start a trend while creating brand awareness.
Seeing this as a success on TikTok, Instagram and Facebook too introduced video feature in the apps called Reels, while all other social media platforms are also hopping on this trend.
The idea behind the video content is to create engagement with users and gain positive responses from brands, influencers, and users.
It is an easy and affordable way to connect with people using your storytelling skills which would then help build a relationship with your audience.
We suggest keeping it short, focusing on content, connecting with the community, and establishing your brand voice.
2. Niche Marketing
Niche Marketing as the name suggests is about focusing and specializing in a particular niche i.e a specific product or service to build a stronger connection with your audience.
Niche marketing is strategic as it has the potential to grow over time and enter bigger markets as it helps you to grow a strong customer base as a small startup. Having a smaller audience would enable you to pay close attention to their needs focus on the quality of delivering and building good relationships with them.
Positioning yourself as an expert in a particular thing would give you an advantage of charging higher prices due to expertise and the service. This will help you to stand out and grow a targeted audience.
Examples of niche marketing are- vegan/eco-friendly conventional products, organic pet food, gamer’s accessories, etc.
3. E-commerce Platforms
In recent times, there has been a huge shift of consumers from offline to online shopping, than ever. And the people who can take the most advantage of this situation are retailers and product-based businesses. They can benefit by making an online presence on platforms like- Amazon, Snapdeal, Nykaa, etc. They can also make a presentation by using integrated online shopping on Instagram and Facebook with “shoppable” posts. This would help them in reaching out to more people and spread their brand awareness.
4. Mobile Marketing
61% of online purchases were made on smartphones from November 2018 to January 2019, with more than a 27% year-over-year increase (source: google consumers insights). The current top mobile marketing strategies include SMS marketing, in-app marketing, social media marketing, location-based marketing, and proximity marketing. Shoppers are now mostly using their mobile phones to research products and make online purchases. It’s essential to make an online presence that is most importantly mobile-friendly.
5. Marketing Automation
Over the years, big firms and companies in the market have realized that implementing the use of automation to nurture prospects experiences a significant increase in qualified leads.
Sending emails is a form of automation that helps you in following up with the leads consistently by sending resources to add value, free access to promotional workshops and webinars, customized messages to excite them, upselling on their first purchase, etc. This helps to make a new customer permanent.
Except for this, messenger boats also called chat boats have become increasingly popular as they have helped businesses reduce operation costs, customer support, and manpower costs. It will definitely add an advantage to the business as it sends messages and follow-up sequences based on smart time delays and triggers turning it into a sales funnel that increases conversions.
Now that you know everything about modern digital marketing trends, it’s time to act on your marketing game!