Audemars Piguet VS Chopard Watches

In this Audemars Piguet VS Chopard benchmark and brand comparison, we’ll pit two well-known watchmakers against each other.

Few things thrill watch collectors more than debating how one brand stacks up against another. Today, we’ll examine two well-known names in the watchmaking industry, both accomplished watchmakers. Let’s get started!

BRAND RECOGNITION

These two watchmakers are well-known in the industry. They are also well-known companies with high-end watches worn by celebrities and high society individuals all around the world.

Chopard is the fourth most well-known Swiss watch brand and the 23rd most well-known Swiss brand overall. The worth of their brand is estimated to be 1,098 million CHF (Swiss Francs). Chopard, like Cartier and other comparable high-end jewelers, is a well-established high-end jeweler. While it is amazing, it would be an exaggeration to claim that their renown is only due to their outstanding timepieces.

Audemars Piguet, the world’s #7 most recognizable Swiss timepiece brand and the 26th most valued Swiss brand overall, isn’t far behind. The worth of their brand is estimated to be 961 million CHF (Swiss Francs).

BRAND PRESTIGE

Unlike Chopard, who is also a well-known watchmaker but is better known for their high-end jewelry, Audemars is first and primarily a timepiece. More significantly, AP is one of the ‘Big-3’ brands, often known as the holy trinity of watchmaking, as this watchmaker is lovingly remembered by watch collectors worldwide. Audemars Piguet, Vacheron Constantin, and Patek Philippe are the first three. This final aspect puts AP in a league of its own when compared to Chopard. Their Royal Oak and Royal Oak Offshore lines have become household names in the watchmaking industry, and some of the world’s most notable people wear and collect them.

The Royal Oak and Royal Oak Offshore models, with their waffle-patterned grande tapisserie dial design, are two renowned AP models. Despite the stainless steel case style, several have a five-figure price tag. AP was the brand that first warned the industry that the value of a watch comes from the watchmaking esotericism contained inside the case, not the material it is built of.

RETAIL VALUE

There is no doubt that a Chopard watch is more inexpensive than an AP timepiece. They are priced at radically different levels. At full retail value, a new entry-level Chopard watch for men may cost under $6000. Audemars Piguet watches, on the other hand, are far more expensive.

Chopard offers a high-end, high-horology line called the L.U.C. where you may discover watches that are significantly more expensive. When comparing Chopard’s high-end with Audemars Piguet’s high-end, however, there is no contest. There are AP watches in the millions of dollars range.

RESALE VALUE

Audemars Piguet is an extremely rare brand, and while Chopard is a well-known name for both luxury jewelry and watches, they don’t quite measure up to a behemoth like AP when it comes to resale value. Audemars Piguet has made it more difficult to obtain their products, causing their costs to rise in both the new and pre-owned markets.

CRAFTSMANSHIP

Both companies provide exceptional craftsmanship, but I’d hazard to suggest that anyone who examines the finishing will see that AP is a notch above the rest. You don’t make the top three without cutting-edge workmanship and finishing, complete with all the bells and whistles.

WARRANTY

The typical warranty offered by a premium timepiece is two years. Chopard is one of these watchmakers that offers a two-year guarantee as standard. Certain mid- and upper-market luxury watchmakers have lately begun to offer extended warranty durations, and Audemars Piguet, of course, is one of them. Of course, in order to receive a longer warranty, you must first register your device with them.