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Blackpink’s ‘Ddu-Du Ddu-Du’ crosses 1.9 Billion Views

World’s Biggest Girl Group, BLACKPINK surpasses 1.9 million views on their song ‘Ddu-Du Ddu-Du’.

Blackpink's 'Ddu-Du Ddu-Du' crosses 1.9 Billion Views
Image Credits: Priyanshi Goyal

Blackpink’s agency, YG Entertainment, informed that the group made history by becoming the first K-Pop group to surpass 1.9 billion views on a music video on July 3. The music video was released four years ago on June 15, 2018, and immediately became a popular song. ‘Ddu-Du Ddu-Du’ is the title track of the group’s mini-album, Square Up.

With the catchy chorus and great choreography, the music video gained a lot of popularity ever since it came out. This isn’t the first time that the group made history, they have broken a lot more records but this is a special one. The song was the most viewed K-pop song in 2018. It hit the one-billion mark in November 2019, just a year after its release.

Earlier, the group broke the record for becoming the Most Followed Music Act in YouTube History with over 75 Million subscribers on the platform. Many media outlets such as Rolling Stone, and Billboard also called it the ‘Fastest in the entire history of YouTube’ to surpass this number. 

BLACKPINK is a Korean girl group consisting of four members: Jisoo, Jennie, Rose, and Lisa. Not only did the group achieve huge popularity in South Korea, the BLINKS, the fan name of Blackpink, is widespread in other countries like the United States of America, Thailand, Indonesia, and others. Let’s take a look at some of their achievements. 

First K-Pop Girl Group To Be On The Canadian Hot 100

On November 26, 2016, Blackpink’s song, ‘Playing With Fire’ became the first song by a K-Pop girl group to appear on the Canadian Hot 100, opening at no. 92.

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Billboard Records

In 2018, Blackpink also appeared on the Billboard Hot 100 with their song, ‘Ddu-du Ddu-Du’ making it the first song by a K-Pop Girl Group to ever hit such a high number on the chart, opening with no. 55. 

Fastest and The Most Viewed Korean Music Video on YouTube

Blackpink's 'Ddu-Du Ddu-Du' crosses 1.9 Billion Views
Image Credits: Priyanshi Goyal

The music video for their song, ‘Ddu-Du Ddu-Du’ became the fastest and the most-viewed Korean music video on YouTube crossing over 36 million views in the first 24 hours of its release. And shortly after that, it also became the fastest music video to reach 100 million views by a K-Pop Girl group in only 10 days. On January 21, 2019, the song made another history by being the most viewed video by a K-Pop Girl Group, with over 620 million views. 

First Female K-Pop Artists On a Billboard Cover

In March 2019, it was the first time that a K-Pop Girl Group was featured on the cover of Billboard magazine. With five different issues, every member each had an individual cover and one with all four of them together. 

Biggest Music Video Debut on YouTube 

Blackpink came out with their new song on April 8, 2019, called ‘Kill This Love’. This song was the biggest music video debut in Youtube’s history with over 50 million views in the first 24 hours of its release. 

First K-Pop Girl Group to Perform at Coachella

In 2019, the group was one of the main acts on the opening day of Coachella. 

Highest Charting Single By A Girl Group

Their song ‘How You Like That’ debuted at no. 2 on Billboard’s Digital Song Sales chart in 2020, making it the highest-charting single by a girl group on the list.

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Written By

Kiranjeet Kaur is a Content Writer and News Analyst Intern at Empire Weekly. She was born and brought up in New Delhi. She has recently completed her Bachelors in English Honours from S.G.T.B Khalsa College, Delhi University. She loves to read fiction books and write about her favourite books, shows and movies.

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