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Instagram Trends – Now a Growing Hunger among Indians?

In a world, where physical socialising has been restricted to a bare minimum, social media is back again to the rescue. Instagram trends have now steadily become a major source of entertainment among Indians.

Instagram Trends - Now A Growing Hunger Among Indians?
Photo by Claudio Schwarz

The year 2021 ended on quite a mixed note. While on one hand, the entire world was under the grasp/spell of the ongoing pandemic (along with the vaccination drive successfully implemented.) On the other, there was a massive drive for following Instagram trends, especially among Indians. 

From sharing personal names by ‘Urban Dictionary’ (a crowdsourced online dictionary used for slang words and phrases) to being still for a few seconds to create an illusion of an iPhone lock screen, only to move to the tune of a popular Rajasthani folk song, ‘Banna Re’. People have experimented with most of these trends while going viral along the way. It not only helped them while away their time but also boosted their online presence.  

A report by showed that as of October 2021, India was the leading country with 201 million-plus users followed by the United States and other countries with 157 million users. 

Instagram Trends - Now A Growing Hunger Among Indians?

Another report from of October 2021 had similar findings that suggested about 203 million-plus users in India relied on Instagram. The largest group was found to be young adults aged 18-24 amounting to more than 86 million-plus users.

Instagram Trends - Now A Growing Hunger Among Indians?

In fact, these Instagram trends have become so popular, that it’s steadily becoming a part of our lives. Be it making a ‘Dalgona’ coffee or dancing with friends to popular songs, these trends have had people on their toes. And before we knew it, it had already taken the internet by storm.

Not only that but basic stay-at-home chores like washing utensils or sweeping and mopping floors also made it to the top trending reels. People are almost obliged to participate in such trends and share them with hashtags for them to gain more popularity. It’s like a herd mentality where people seem bound to follow each other. But as the world has already been through a lot and it turns out that following such harmless trends isn’t that bad after all.

In this way, people are encouraged in keeping their minds active apart from just working or attending classes. Indulging in such fun activities and hobbies has only helped the world overcome the mental stress that has naturally taken over the last few years. Indians especially have thoroughly enjoyed dancing to the songs of the famous Indian rapper, Badshah or lip-syncing the songs of the movie, ‘Shershah’ and even mimicking the steps of a song from S.S. Rajamouli’s upcoming movie, RRR. 

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Social media, from what started as a simple want has proven to be an ever-growing need among people. Waking up and scrolling one’s Instagram feed has become a common trait among most. A habit that one may find difficult to escape from. Especially, today when the four corners of our respective homes are the only place we can and should be traveling to, social media can be rightfully termed as the current resort to temporary happiness.  


Written By

Sanjana Dash is a News Analyst and Author at Empireweekly. Sanjana is a recent graduate in Masters of Creative Industries with a degree in Master of Media from Macquarie University (Sydney, Australia). She is currently working in a PR team for Australia. Apart from this, she is a travel enthusiast and is a passionate Nature and Travel Photographer. One can say that she’s a restless soul with a creative mind.

Click to comment


  1. Biswajit

    January 15, 2022 at 4:11 pm

    Very nice 👌

  2. Dr Shelly Mishra

    January 16, 2022 at 2:38 am

    Nice read Sanjana

  3. Shelly Mishra

    January 16, 2022 at 3:39 am

    Nice read

  4. Sailesh Mishra

    January 16, 2022 at 4:27 am

    Really insightful article Sanjana on the emerging trend and the impact that COVID has had on the penetration & uptake of social media amongst the urban young generation. Loved your insights. Keep posting more please.

  5. Sonia Dash

    January 16, 2022 at 4:29 am

    It’s a wonderful one ☝️

  6. Sanjana Dash

    January 16, 2022 at 12:23 pm

    Thank you so much to you all for the lovely feedback!! Really appreciate it 🙏🏻😊

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