Jamal Edwards, breathed his last on 20th February 2022, leaving all his fans and friends heartbroken. His mother earlier Brenda Edwards released a statement that the British icon died due to a sudden illness; she asked for some privacy for her family at this time of heartache and thanked all those who supported them in such difficult times.
Many of his friends and colleagues have expressed their sorrow through tweets and messages. His friend Adam Deacon tweeted a heartfelt message for the late icon and remembered him for his kindness. His favorite football club also paid him a homage on Twitter; Edwards had previously worked with the football club and had directed the music video ‘Style & Swag Chelsea FC Remix’ by Capo Lee. Other celebrities like; Reece James, Despa Robinson, Big Narstie, Young Filly, and London Hughes have posted on their social media platforms about the sad demise of the late music entrepreneur.
Jamal Edwards was honored by MBE in 2015 for his services to music, started his career as a YouTuber during his school days, and as he progressed he founded the online urban music platform SB.TV.
SB.TV Global Ltd also known as SmokeyBraz was founded in the year 2006 when Edwards posted his freestyle raps and also promoted many other emerging artists. The platform gained popularity in the year 2011 after Edwards got featured in the Google Chrome advertisement. SB.TV helped many artists kick start their careers, one of them is Ed Sheeran who performed his song ‘ You Need Me, I Don’t Need You ’ live on its youtube channel.
Jamal Edwards was known for philanthropic work, he established Jamal Edwards Delve popularly known as JED, a youth charity that helped young people by providing them with opportunities to learn and work. Edwards has also helped with the launch of the Queen’s Young Leaders Programme in the year 2014.
Edwards also wrote a 6 part ebook, Self Belief: The Vision: How to Be a Success on Your Own Terms to help people with their entrepreneurial journey, this book became Number 1 on the iBooks ebooks series. The book is also available on Amazon.
Jamal Edwards has collaborated with multiple fashion brands and labels such as Topman in 2014 where he came up with a collection of headwear, Kurt Geiger in 2019 where he featured in Geiger’s Characterful Style AW19 campaign, Presented By a boutique of premium sneakers and many other brands like Puma, Nike, etc.
Edwards was truly a pioneering figure in the British Black Culture and his death has left a deep heartbreaking impact on those who admired and adored him.