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Meta (Facebook) Shows A Fall In Revenue – Shares Price In Q3 of 2022

The social media giant, Facebook, recently renamed Meta, has for the first time shown a fall in revenue, in the last decade.

Meta (Facebook) Shows A Fall In Revenue - Shares Price In Q3 of 2022
Image Credits: Askarim, Shutterstock

The social media giant since the last decade witnessed a fall in revenue for the first time after going public in 2007. This could be an eye opener for Zuckerberg and Co as experts predict even more fall in revenue and point growth in the next few years.” A positive growth was seen with their investments in reels and AI” said Mark Zuckerberg, Meta CEO and Founder.

Reasons For The Decline In Revenue?

Revenue From Ad

A large portion of Meta’s revenue was from digital ads as the platform is free for users, the sales revenue fell 1% to $ 28.8 billion for Q2 whereas in the last year it had a $ 29.1 billion revenue in Q2.

Foreign Exchange

Facebook operates in almost all countries so foreign exchange is a key factor affecting its business. Sheryl Sandberg the outgoing COO of meta said the decreasing rate of the euro has affected the business a lot.


Meta (Facebook) Shows A Fall In Revenue - Shares Price In Q3 of 2022
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The board has been prioritizing the allocation of funds for the development of Meta. The AI and modern tech of the app for the future require a pot of funding which currently is happening at the cost of the downfall of Facebook.

Increase In The Workforce

The advent of meta has slowed down the growth of Facebook financially. Meta has 83,553 employees which is a 32% increase year by year.

Loss Of Confidence on Wall Street

For a public company as big as theirs the daily value of shares becomes a key factor as conglomerates raise a lot of money from equity (shares). Facebook shares saw a fall on Wednesday adding to their overall poor performance for the Quarter.

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Strengthening of Dollar

With the dollar touching new heights and Facebook ascending those very heights said that if not for the strengthening of the dollar they would have reported a 3% increase.

Macroeconomic Uncertainty

This is the conditional timely standard deviation of common factors to forecast errors like consumption expenditure, and production in this case advertisement revenues.

Apple’s Privacy Policy

Meta (Facebook) Shows A Fall In Revenue - Shares Price In Q3 of 2022
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Apple over the years have been the arch-rival of Zuckerberg and with their new privacy policy, it has become harder to target smartphones and show them ads based on their online activity.

Despite the provocations, we shouldn’t underestimate Facebook as they have been one of the most consistent applications in the GenZ. Companies like Snapchat, Twitter, and Google have also shown a decreasing trend in revenue. The spotlight on Facebook is for its remarkable performance over the years and high expectations of the market from its new project Metaverse.

Mark Zuckerberg recently said that Facebook will be focusing on its reel growth and long-term prospects rather than maximizing short-term goals. The meta board believes in the bigger picture and has been very candid about its recent performances. 


Experts still predict a few more quarters of loss as bad revenue for Facebook but we don’t know what the future holds for us or Metaverse.

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Sources: and

Written By

Rohan Gandhi is a Business and Finance News Analyst and Content Writer at Empire Weekly. He is a young content writer with inherent zen of creativity specializing in sports and financial topics, looking to make content simple and informative. Explaining content in a way readers understand.

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