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Shark Tank India: A 13-Year-Old Girl’s Anti-Bullying App Raises Over 50 Lakhs

People’s stories about bullying inspired Anoushka Jolly, who became the youngest Shark Tank India contestant.

Shark Tank India: A 13-Year-Old Girl's Anti-Bullying App Raises Over 50 Lakhs
On the Indian reality TV show Shark Tank, a class 8 student from Pathways School Gurugram pitched the idea of an app called 'KAVACH.'

Shark Tank India is an Indian business reality TV series based on the American show Shark Tank. The series involves entrepreneurs making business presentations to a panel of investors who are called the Sharks, who choose whether to invest in the contestant’s company or not. The first season of Shark Tank India started on 20 December 2021 and came to an end on 4 February 2022.

The show features a panel of investors, who listen to entrepreneurs pitch ideas for their business or product. These investors or Sharks go through the business concepts and products pitched and decide whether to mentor the chosen contestants and invest in their idea. Rannvijay Singha, previously known for his association with the adventure reality show on MTV called Roadies, is now the host of Shark Tank India.

Watch Shark Tank India Online - All Latest Episodes Available on SonyLIV

Shark Tank India features seven judges, Ashneer Grover – Managing Director and Co-founder of BharatPe. Aman Gupta – Co-founder and Chief Marketing Officer of boAt. Anupam Mittal – Founder and CEO of Shaadi.com and People Group. Ghazal Alagh – Co-founder and Chief Mama of MamaEarth. Namita Thapar – Executive Director of Emcure Pharmaceuticals. Peyush Bansal – Co-founder and CEO of Lenskart and Vineeta Singh – CEO and co-founder of SUGAR Cosmetics.

Several aspirants from India participated, out of which 198 were selected to pitch their ideas. Out of 198, 67 got deals in the first season. Among them, a class VIII student became the youngest entrepreneur on the reality show. The 13-year-old, Anoushka Jolly who is a student of the Pathways School in Gurugram, pitched her anti-bullying app called ‘Kavach’ for which she received INR 50 lakh funding.

Sharing her memory of a classmate being mocked during a school function five years ago, made her think about starting a social initiative. She wanted a platform to provide students and parents to report anonymously about any bullying they witness.

Hence, creating the ‘Anti Bullying Squad (ABS)’ three years ago, with help from educational institutions and social organisations. It has made a positive impact on over 2000 students around 100 educational institutions.

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Introducing a mobile application called ‘Kavach’, allows students and parents to report bullying they encounter anonymously. This will give an opportunity to school counsellors to go through everything properly and take action. As most of these incidents tend to go unreported, she came up with the idea of creating such an app.

Sharks, Anupam Mittal, founder and CEO of People Group (Shaadi.com) and Aman Gupta, co-founder of boAt invested in her anti-bullying app ‘Kavach’. Anoushka Jolly later said she wants to become an entrepreneur and wants her app to reach every student and parent, so it could spread awareness through webinars and one to one conversations with experts in the field and terminate bullying at its core.

Written By

Ankita is a passionate writer, she is a Journalism graduate who also studied Film Studies. She considers herself a Movie Buff as her interest in Cinema gradually increased after studying about it. She in her free time watches 7-8 movies at a stretch. Her interest majorly lies in Horror Movies and Horror Comedies. She has also got everything planned on how to survive a Zombie Outbreak.

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