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This International Women’s Day, Cheshire Businesswoman says ‘Don’t Dim to Fit In’

Kate, a Leadership Mindset Mentor, and Co-Founder of DICE Business, encourages readers to live with a leadership mindset in her latest book ‘Don’t Dim to Fit In.’

This International Women’s Day, Cheshire Businesswoman says ‘Don’t Dim to Fit In’

This week sees International Women’s Day (Wednesday 8th March) and this year’s theme is ‘Embrace Equity’, with a campaign to celebrate women’s achievement and take action to drive gender parity.

This is well-timed for UK businesswoman, Kate Cousens, who is also launching her new book ‘Don’t Dim to Fit In’ this week.  

This International Women’s Day, Cheshire Businesswoman says ‘Don’t Dim to Fit In’

Kate is a Leadership Mindset Mentor and Co-Founder of the consultancy DICE Business, based in Chester. After many years climbing the career ladder herself, she champions ‘sending the ladder back down’, which is the concept of someone sharing their success to help raise others up. Kate does this in her podcast ‘Ladder Down’, her first book ‘Ladder Climbing in High Heels’ which she published in 2018, and now in her latest book.

In ‘Don’t Dim to Fit In’, Kate encourages readers to learn to live life with a leadership mindset. Kate says: As women, we have been programmed to fit in and behave a certain way to get ahead in our careers and life generally. If we don’t conform to societal norms we are deemed ‘too much’ and beat ourselves up with guilt, shame, and embarrassment. This conditioning can hold us back from fulfilling our potential. 

“In this book, I share my personal experiences, stories, and a wide variety of practical tools and techniques that I have personally used to overcome my own adversities. It is my aspiration to help other women push through their self-limiting beliefs, mindset blocks, and common forms of self-sabotage that can block their success.”

This International Women’s Day, Cheshire Businesswoman says ‘Don’t Dim to Fit In’

As an accomplished Leadership Mindset Mentor, Kate motivates and inspires through her down-to-earth, friendly, and accessible advice; sharing her ‘lightbulb moments’ and helping to remind readers that they already have everything inside of them to be able to achieve their ambitions, whatever they may be.

One of Kate’s key messages is that women shouldn’t wait to be picked, they should seek ways to choose themselves; which she explains is the reason why she has chosen to self-publish the book. Amongst many other concepts, Don’t Dim to Fit In empowers readers to: 

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  • Make peace with their past and understand that this context does not dictate their future success.
  • Embrace their feelings in order to be able to heal any trauma they’ve experienced.
  • Manage their mindset so that they can approach whatever life throws at them with inner strength.
  • See that sometimes it is the fear of success that scares us the most, and helps them to work through concerns such as judgment from others.
  • Get comfortable with change and learn ways to help themselves to be more resilient.
  • Work out what they really, really want from their life and how to take action towards getting there.
  • Forgive and let go of things that they can’t change, so that they can live with more inner peace and acceptance.
  • See that they are the CEO of their own life and explore the relationships they have with people around you.
  • Learn how to protect their energy so that they can give the best of themselves in every aspect of their life.
  • Reflect and reframe the relationship they have with themselves so that they can love and accept themselves just the way they are.

Don’t Dim to Fit in is a savvy handbook that gives women the tools, knowledge, and confidence they need to stand out and shine so that they can reach their highest potential.

You can purchase a copy of Don’t Dim to Fit In, at

About Kate Cousens

This International Women’s Day, Cheshire Businesswoman says ‘Don’t Dim to Fit In’

Kate Cousens is a leadership mindset mentor who is passionate about helping women get out of their own way so that they can realise their ambitions, whatever they may be. After many years climbing the career ladder, she champions ‘sending the ladder back down’, which is the concept of someone sharing their success to help raise others up. 

In her day-job, she’s the Co-Founder of DICE Business where she supports organisations with people leadership, internal communications, and employee engagement; which together help to create business cultures where employees feel a sense of belonging and can thrive.

Her work often exposes underlying mindset blocks amongst leaders and employees alike that are holding them back from achieving their full potential, particularly in the women Kate works with. These are many of the same issues that she herself has overcome through decades of personal development, using many of the same tools and techniques which she shares in her books.

Kate lives with her husband, daughter, two stepsons, and rescue cat in Cheshire, England.

Find out more about Kate at:

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