Google Get Your Business Online
Google Get Your Business Online is a Google program created in 2011 with the goal of enhancing the digital presence of small businesses and cities by offering free SEO advice and assisting business owners in updating their information on Google. In 2012, the initiative began to expand across the United States. The Association of Small Business Development Centres, SCORE, and Intuit are among the program’s collaborators. In March 2015, the program launched a new campaign dubbed “Let’s Put Our Cities on the Map.” “Google has created specialized websites for practically every town and city in the United States to enable local businesses to learn how to improve the information that appears on Google search, Google maps, and Google,” according to USA Today.
It is characterized as a community-based organization that brings together community members, business owners, and local business leaders in order to help small businesses prosper online. “Aggressive new effort to assist small companies to be found online,” according to USA Today. In addition to mentorship and workshops, the program provides access to extra online resources. Google has partnered with local chambers of commerce. In some cases, Google collaborates with Yola, a website-building platform that assists businesses in creating and customizing websites.
Ways To Boost Google Business Profile Visibility
Importance of Reviews:
One of the most effective methods of increasing your GBP is to write reviews. They are free but have a significant impact on increasing your company’s visibility among organic searchers.
Consider how you’d go about sifting through a vast pool of area general contractors if you’ve never worked with one before. Because you don’t have a third-party validation of areas like pricing and quality of labor, you have no idea if the statements provided on a contractor’s website are true.
Avoid Tactics:
Google is now intelligent enough to detect attempts to game the system, such as content automation, doorway pages, and keyword stuffing. GBP is the same way. Why would the world’s most powerful search engine allow you to get away with spamming practices like paying individuals to create favorable reviews if this is Google’s own tool? Real, honest evaluations will gain credibility with potential clients. Google, as well as the aforementioned review sites, do so. They can tell if you hired a shady website to give your company a false five-star rating. In fact, review sites may detect spammy reviews and mark your website as unethical. When users arrive on one of your pages, the flag will appear as a popup alerting them not to trust your site.
Offering incentives, like future discounts, for consumers who submit favorable GBP evaluations is a similar notion. In this scenario, doing so may have a negative impact on your online reputation. Potential buyers may believe that persons who mention the inducement in their reviews are lying. Attempting to bribe people for positive assessments, on the other hand, obscures the situation’s potential reality. Even if customers had a bad experience with your company, they will not mention it in their reviews.
Responses to Reviews:
When users arrive on one of your pages, the flag will appear as a popup alerting them not to trust your site. Offering incentives, like future discounts, for consumers who submit favorable GBP evaluations is a similar notion. In this scenario, doing so may have a negative impact on your online reputation. Potential buyers may believe that persons who mention the inducement in their reviews are lying.
Attempting to bribe people for positive assessments, on the other hand, obscures the situation’s potential reality. Even if customers had a bad experience with your company, they will not mention it in their reviews.
Leverage GBP Tools:
The final piece of advice for increasing your GBP is to use Google’s online business tool. The Google Marketing Kit is one such product, which allows you to make free stickers, posters, and social media postings to promote your company’s promotions and events. The social posts, in particular, should be a huge help to your internet profile.
You may make amazing posters out of your favorable evaluations, complete with written blurbs, and then share them on social media. Users may also follow your company’s local profile on GBP in the same way they would on Facebook or Instagram. Your followers would then have access to your company’s: New social media updates like Offers, Posts on a blog, Events, Update about the products.
