Twitter Reveals New Look: Guess what? The world-preeminent social media platform, Twitter, just gave its logo a new makeover! Instead of the familiar “bluebird,” they’ve gone with a striking “X”! Elon Musk himself spearheaded the logo update, preferring a sleek “minimalist art deco” X over a complete platform overhaul.
On the desktop edition of this social media, the bluebird has been replaced with a new white X on a black backdrop; however, the mobile app has not yet adopted this new design.
Musk asked his 149 million admirers for logo suggestions. It appears that he has fixed on the one he identified on Sunday via a flickering video tacked to the top of his Twitter feed.
The “X” is Musk’s term for an “everything app” that he has promised to release at some point, with Twitter likely to be the vehicle. It has long been a source of fascination for Musk. Musk called the social media site “an accelerant to creating X, the everything app” just before purchasing Twitter in October 2022.
The co-founder of an environmentally friendly clothing company, Sawyer Merritt, tweeted that the font had been used for a canceled podcast before posting the crowdsourcing logo. The Unicode industrial standard, which is used to encode text characters so they may be shown online, served as the inspiration for the logo.
The ability to copyright or register the Twitter logo as a trademark is still being determined. However, the logo is based on the Unicode font Blackboard bold. Alan Woodward, a professor of cybersecurity at Surrey University, said: “Companies typically spend a great deal of money creating a unique logo that stands out from the crowd. Choosing a standard character that anyone can use seems very peculiar.”
The X concept is based on WeChat, a Chinese platform that lets users do a variety of things, including messages, ordering a taxi, and paying bills. Musk allegedly said to Twitter employees in June 2022: “You basically live on WeChat in China. We’ll be really successful if we can do that on Twitter.”
Yaccarino tweeted on Sunday that the company will be AI-powered and “centered in audio, messaging, video, payments/banking,” providing details about how she anticipated X to operate. As of Monday morning, the official Twitter account had been moved to the X brand, and the desktop version of Twitter now shows the new logo in place of its iconic bird icon.
Amidst financial struggles triggered by slashed ad spending and facing fierce competition from the Mark Zuckerberg-led Meta’s “Twitter killer” Threads, Twitter has taken a daring leap by revamping its brand and logo.
“Elon Musk will have solely erased over 15 years of an image that has cemented its place in our social lexicon, “y changing Twitter’s app name,” said Mike Proulx, research director at the research firm Forrester. Because Musk is virtually starting again with “X” while its rival is advancing, this is a very dangerous strategy.
Twitter’s logo rebranding, spearheaded by Elon Musk, has triggered both excitement and caution. While the “X” logo represents Musk’s vision for an “everything app” and shows his commitment to transforming Twitter, the move comes amidst financial challenges and stiff competition from Meta’s Threads. Whether this high-risk decision will propel Twitter to new heights or face potential pitfalls remains to be seen.