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Ayushmann Khurrana – The New Face of WAI WAI

WAI WAI noodles sizzle with Ayushmann Khurrana’s star power! Makes him their brand ambassador.

Ayushmann Khurrana - The New Face of WAI WAI
Image Source: Hindustan Times

Ayushmann Khurrana, the Bollywood actor, has forged a cinematic success story through his journey in entertainment and endorsements. While Dream Girl 2 lights up in theaters amidst mixed reviews, Ayushmann Khurrana’s lucrative brand endorsements is turning heads.

Ayushmann Khurrana’s Success Secret

Since March 2020, Ayushmann Khurrana has been on a roll, signing seven new brand endorsement deals that have firmly established him as a sought-after celebrity for companies looking to connect with diverse audiences. He has secured endorsements from major brands such as Toyota’s Urban Cruiser, Colgate, KitKat, and Cipla. He’s even graced short ad campaigns for Hotstar, Reliance Fresh, Dhani Super Saver, and Castrol Activ.

His star power isn’t limited to the Indian market alone. Khurrana’s influence reached global proportions when he was listed as one of the top 100 Influential People in the world by TIME magazine. This recognition catapulted him into the global spotlight and opened up even more opportunities in the advertising world.

Ayushmann Khurrana - The New Face of WAI WAI
Image Source: Lifestyle Asia Hong Kong

With other marquee brands like JSW India, Bajaj Allianz, Sprite, The Man Company, and many others vying for his endorsement, Ayushmann Khurrana has solidified his position as a powerful force in the advertising industry.

Ayushmann Khurrana and UNICEF

Ayushmann is also currently the official National Ambassador for UNICEF India. In fact, two years ago, he also actively participated in their ENDviolence campaign.

A month ago, through UNICEF India, Ayushmann also gave a message on being educated. He is an active advocte of education and has participated in certain significant events held by the esteemed international organisation.

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Ayushmann Khurrana’s Recent Brand Ventures

Khurrana’s journey doesn’t stop here. In 2022-2023, he made a distinctive appearance in an innovative Wakefit ad, utilizing advanced AI technology to transform into his childhood self. This groundbreaking advertising approach showcased Khurrana’s versatility and highlighted his capacity to embrace industry trends.

While speaking about it Ayushmann said, “I am thrilled to be a part of’s new brand campaign, which showcases their commitment to innovation and creativity. Collaborating with has been an incredible experience, as they have utilized advanced AI technology to transform me into my childhood self. This campaign beautifully captures the essence of nostalgia and the importance of a good night’s sleep.”

Ayushmann Khurrana Partners with WAI WAI

The latest addition to Khurrana’s impressive roster of brand endorsements is his partnership with CG Corp Global’s FMCG vertical CG Foods, owner of the beloved noodle brand WAI WAI. This partnership aims to celebrate the unique flavor, taste, and seasoning that has made WAI WAI a favorite among the youth.

Ayushmann Khurrana expressed his excitement about this collaboration, saying, “It’s an absolute pleasure to be associated with a youth-facing brand like Wai Wai. What sets it apart is the vibrant and diverse range of products it offers. From an array of exotic noodles catering to every taste, region, and preference, the brand lives up to its name.”

Image Source: ET Brand Equity

This partnership is especially significant as WAI WAI aims to strengthen its connection with the emerging generation, including young adults, teenagers, and working professionals. As the sole standalone brand producing pre-seasoned noodles, colloquially referred to as ‘Brown Noodles,’ WAI WAI is set to introduce an exciting transformation to the market.

With the signing of Ayushmann Khurrana, the brand is gearing up for a dynamic 360-degree campaign that will resonate deeply with the contemporary youth.

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As the fiscal year progresses into its crucial Quarter 3, WAI WAI has set an ambitious goal of achieving Rs. 2000 crores in revenue, signifying a remarkable 100% surge compared to the previous year. This ambitious target reflects the brand’s unwavering commitment to growth and innovation, and Ayushmann Khurrana’s collaboration is set to play a pivotal role in achieving it.

Ayushmann Khuranna: The Content King

So, what sets Khurrana apart from other celebrities in the endorsement game? It is his relatability and ability to connect with audiences of all ages and demographics. His genuine and versatile persona makes him a valuable asset for companies seeking to increase their visibility and profitability. Not only that but his cinematic approach has always been different, and he has cracked the code of being both in commercial, as well as art and cause-centric cinemas.

In the ever-evolving world of entertainment and advertising, Ayushmann Khurrana’s journey is a testament to his talent and versatility. From entertaining audiences in theaters with movies like Dream Girl 2 to becoming the face of iconic brands like WAI WAI, Khurrana continues to make waves and solidify his status as a sought-after actor and brand ambassador. Therefore, it would be safe to say that Ayushmann, you really are the King of Content (who keeps his audience content)!

Written By

With an avid interest in all kinds of world affairs, Diya is a Literature graduate who is now into the field of Journalism and Mass Communication and has over 3 years of experience in content writing specialising in the entertainment, fashion and sports sector.

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