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Elon Musk Appoints Linda Yaccarino as Twitter CEO

Yaccarino’s appointment as CEO of Twitter is a significant step for the social media platform. Her focus on business operations will help to stabilise the company and put it in a financially healthy place.

Elon Musk Appoints Linda Yaccarino as Twitter CEO

Elon Musk, the billionaire CEO of Tesla, has confirmed that Linda Yaccarino is the new CEO of Twitter. Yaccarino, the former head of advertising at NBCUniversal, will take over the role in six weeks, primarily focusing on the social media platform’s business operations.

A New CEO for Twitter

Musk announced the appointment of Yaccarino via a tweet on Friday evening. The move comes as Twitter seeks to reverse a plunge in advertisement revenues, and follows the billionaire’s purchase of the social platform for $44 billion in October. Since then, Musk has removed the previous CEO, Parag Agrawal, along with the company’s CFO and legal affairs and policy chief.

Yaccarino has been credited with taking NBCUniversal’s ad sales operation into the digital era. Her appointment has been welcomed by media industry insiders, who believe she will bring much-needed credibility to Twitter’s advertising community.

Musk’s Focus on Product Design and New Technology

Elon Musk Appoints Linda Yaccarino as Twitter CEO
Linda Yaccarino, Elon Musk. PHOTO: MICHAEL BUCKNER/VARIETY VIA GETTY, TAYLOR HILL/GETTY

Musk has said he will focus more on product design and new technology, while Yaccarino will take responsibility for the company’s day-to-day business operations. Musk has already made several rounds of job cuts at Twitter, with the latest in February resulting in at least 200 employees being fired.

Yaccarino’s Departure from NBCUniversal

Yaccarino’s departure from NBCUniversal is another big blow to the media company, which is already dealing with the departure of its CEO, Jeff Shell. Advertising President Mark Marshall will become interim chairman of NBCUniversal’s advertising and partnerships group.

Twitter’s Future

Yaccarino’s appointment as CEO of Twitter is a significant step for the social media platform. Her focus on business operations will help to stabilize the company and put it in a financially healthy place. Meanwhile, Musk’s focus on product design and new technology will help to ensure that Twitter continues to be innovative and competitive in a rapidly changing market.

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Overall, Yaccarino’s appointment is a positive development for Twitter, and Musk’s vision for the company’s future is promising. It will be interesting to see how Twitter evolves under its leadership.


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