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Louis Vuitton Names Felix From The Band Stray Kids Their New House Ambassador

K-Pop star Felix is the new face of Louis Vuitton. He now ranks among the other K-Pop representatives like J-Hope of BTS, Hyein of New Jeans, and Jackson Wang of GOT7.

Louis Vuitton Names Felix From The Band Stray Kids Their New House Ambassador
Picture Courtesy: Hindustan Times

The Stays have something to be happy about. Famous fashion label Louis Vuitton today made an official announcement that Felix of the band Stray Kids will be representing the company as a “House Ambassador.”

Having already worn Louis Vuitton to the “Lollapalooza Music Festival” in Paris and the “Stray Kids 5-STAR Dome Tour” in Fukuoka, Japan, as well as appearing at the “Louis Vuitton Prefall 2023 Women’s Show” in Seoul and the “Cruise 2024 Show” presented on the Italian island of Isola Bella in May, it was only a matter of time before Felix minted even tighter ties with the French luxury brand.

Felix Named As Louis Vuitton’s Newest House Ambassador 

Felix Named As Louis Vuitton’s House Ambassador 
Picture Courtesy: allkpop

Louis Vuitton, a French luxury fashion house, announced on Instagram that Felix from the band Stray Kids had been named the brand’s Global House Ambassador with the caption,  

 “Felix for Louis Vuitton. The Maison and @NicolasGhesquiere are pleased to welcome @yong.lixx, the celebrated South Korean vocalist-rapper-dancer and @realstraykids’ band member, as a House Ambassador.” 

Louis Vuitton’s creative director, Nicholas Ghesquière, also expressed his enthusiasm in a statement included in the post. His statement read, 

“I am thrilled that Felix is joining Louis Vuitton as House Ambassador. I discovered Felix when I presented my Prefall collection in Seoul. It instantly clicked between us. He is really talented; I love his energy, his unique personality, and his audacious sense of style.”

In April of this year, Ghesquière presented his Pre-Fall collection on the Jamsugyo Bridge in Seoul, South Korea, which crosses the Hangang River.

The Magnetic Photoshoot

In the accompanying photos, Felix can be seen wearing a trendy yet despotic black leather jacket by Louis Vuitton. The jacket is a perfect representation of the brand’s modern aesthetic, with its high, elongated collar, long sleeves, zip front, open front, and loose cut.

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Adding a touch of refined contrast, Felix wears a white crewneck T-shirt tucked into his pants. An ear stud, a chunky silver bracelet, a belt with a bold gold buckle, and a carefree but chic lack of grooming round out the ensemble.

Journey Of Felix As An Artist 

Felix's Journey
Picture Courtesy: Tee Vogue

Australian-born Felix Lee (born September 15, 2000) is a major player in the K-Pop industry. He has carved out a niche for himself as the main rapper and dancer for the successful JYP Entertainment group, Stray Kids. In addition to being one of the best rappers in the crew, he also has considerable musical talent as a beatboxer and pianist.

His distinctive, deep, raspy voice has become a defining feature of Stray Kids’ music. On March 25, 2018, he made his debut with Stray Kids, and the world was immediately treated to his talents. It all started with the album “I am NOT” and the hit single “District 9,” which launched Felix’s career as a global music artist.


The other member of Stray Kids to team up with a major label is Hyunjin, who became the first Korean face of the Italian fashion house Versace when he was named an ambassador in July.

J-Hope of BTS, Hyein of New Jeans, and Jackson Wang of GOT7 are some of the other K-Pop stars who have represented the brand as house ambassadors.

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Written By

Pooja is a savvy content writer and an aspiring poetess. She holds a bachelor's degree in English Literature and is currently pursuing a master's degree in Mass Communication and Journalism. Her field of interest is entertainment, and she is a huge BTS fan. In her spare time, Pooja enjoys watching a wide variety of dramas from many countries, including Korean, Chinese, Turkish, Thai, and Japanese productions. She names Chris Hemsworth, RDJ, Chris Evans, and Ian Somerhalder among her favorite actors. Aside from writing, music, particularly K-pop, is her therapy. Pooja, who hopes to become a well-rounded creator, also works as an honorary reporter for, where she spreads the word about career opportunities in South Korea and also promotes Korean culture, sports, tourism, and the Hallyu wave as part of her job.

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