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New in the Beauty Industry: Tira Beauty Bags 3 Mesmerising Bollywood Divas

Tira Beauty is the new beauty and wellness brand all set to scope out the Indian market. At its Grand Launch Party, they introduced not one but three Bollywood divas as their brand ambassadors. Read on to know the who’s who of Bollywood, set to launch their career with Tira!

Sourced from Elle India
Sourced from Elle India

Tira Beauty is the new beauty and wellness brand all set to scope out the Indian market. At its Grand Launch Party, they introduced not one but three Bollywood divas as their brand ambassadors. Read on to know the who’s who of Bollywood, set to launch their career with Tira!

What is Tira Beauty?

Tira is a new beauty and wellness brand that is getting quite the star treatment in the Bollywood circle. It is a multi-channel beauty retail online outlet. And it is all set to enter the Indian market and take it by storm. All with the help of 3 of the hottest Bollywood goddesses in the present times – Kareena Kapoor Khan, Kiara Advani and Suhana Khan.

Why 3 Bollywood divas?

The 3 actresses represent three different eras of Bollywood and Suhana is already an emerging new face in Bollywood, being the much adored daughter of superstar Shah Rukh Khan notwithstanding. Each of the divas has a 30-second exclusive feature which combines their beauty, personality and skin needs to show how beauty is different for everyone.

What does Tira Beauty represent?

Individual beauty, in any and all forms, is special and worthy. Tira’s special ad films have been made to put the spotlight on how beauty is on one solid unchanging thing. It changes and comes out with different manifestations at different times and moments in one’s life. The films go on to show how beauty depends on personality, mood, skincare rituals and age. Using these parameters, Tira Beauty plans to focus on how beauty has a special role in helping individuals express themselves during important occasions in their life.

Tira is the brainchild of Isha Ambani, Director, Reliance Retail Ventures Limited. She said in a recent interview – “We’ve received an overwhelming response to Tira Beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty and skincare category and democratise beauty for consumers across segments.”

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Why is Tira Beauty special?

Tira is unique in its approach to being a beauty retail chain. It stores both domestic as well as international beauty and wellness brands and allows for special imports from abroad. It has complimentary gifts, promotional offers and several discounts, all lined up to take it to the zenith of its capabilities as a retail outlet.

Tira Beauty Exclusive News

Tira Beauty has an easy-to-use interface which runs as smooth as butter. It is divided into categories, right after the full-length ad feature of Kareena Kapoor Khan endorsing their bath products. You get in-depth accounts of the daily self-care staples that Kareena, Kiara and Suhana use. You also get access to Tira Red, which is the luxury section, scoped out with the best that royal skincare has to offer. You can also use the “For You” section to get a personalised selection of skincare products that will work for your skin only. Way to go with the princess treatment right?

Written By

Meghamala Ghosh is a post-graduate from the Department of English Literature at Presidency University, Kolkata. Her interests include films, music, books, and researching obscure historical facts in and around the City of Joy. She is particularly drawn to architectural, social, and entertainment-based journalism, although her passions also extend to academic research on political and cultural issues. In her spare time, she engages in Indian classical music and brushes up on her Shakespeare. Her aspiration is to be a writer who communicates not only through words but also through photography and performance.

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