In a move following Twitter’s footsteps, Meta platforms Instagram and Facebook are now offering paid verified checkmarks to their users. Meta Verified, the verification feature, has been launched in India, enabling users to verify their identities on these social media platforms. Unlike Twitter, Meta has decided to honor legacy verified badges, making it an attractive option for users seeking authentication.
Meta Verified in India: Pricing and Benefits
Meta Verified is available to Indian users on both iOS and Android platforms, with a monthly subscription fee of Rs 699. Additionally, the web verification option will be introduced at a later date, expanding accessibility. Subscribers gain several advantages, including the prestigious verified badge, proactive protection against impersonation, and dedicated account support.
Businesses and Meta Verified
At present, Meta Verified is exclusively tailored for individual users, as the social network is actively exploring potential subscription offerings for businesses. Meta aims to determine what valuable features and benefits can be extended to business accounts in the future, ensuring an inclusive and beneficial experience for all users.
Refining the Meta-Verified Subscription
Meta has iteratively improved the Meta Verified feature based on feedback and insights gained during its initial testing in Australia and New Zealand. The focus has been on enhancing the user experience and providing a comprehensive subscription package. As a result, certain adjustments have been made, including the removal of increased reach, to better align with the platform’s objectives. This approach will also be implemented in India, while Meta continues to explore new elements to augment the subscription offering.
Steps to Attain Meta Verification
To become eligible for Meta Verified, certain requirements must be met. The Meta account should demonstrate a minimum level of activity, including a history of prior postings. Furthermore, applicants must be at least 18 years old to ensure responsible and mature usage of the platform.
Process Overview
Select and Pay: Users are required to choose the specific profile they wish to verify and proceed to set up their preferred payment method.
Verification Submission: Applicants must submit a valid government-issued ID that matches the name and profile photo of the Facebook or Instagram account they are seeking verification for. This step ensures the authenticity of the user’s identity and prevents any potential misuse of the verification feature.
Verification Review: The submitted verification request undergoes a thorough review process. Meta’s team carefully assesses the provided documentation to ensure compliance with the platform’s guidelines.
Approval or Refund: If the verification request meets all the necessary criteria and is approved, the user’s account receives the coveted verified badge. In case the verification request is rejected, the amount paid for the subscription is promptly refunded.
